Word: oprah
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...snort and charge. "If you are 5 points down with five weeks to go, you have to be aggressive," says one, sounding more hopeful than anxious. But Bush is more likely to try a balanced approach, playing the optimistic, sunny candidate who played to such raves on Regis and Oprah this week while also working hard to raise doubts about Gore's credibility. Last week, under the cover of a heralded shift to policy, Bush and his aides were trying to steal the sting from the Vice President's assaults by raising doubts about anything he said--hammering on Gore...
George W. Bush just had his first good week since the convention, and there's only one explanation: Oprah. She can sell mediocre books, why not slumping candidates? In the dog days of his a__hole aside and the "subliminable" RATS ad, Bush swore he would switch to campaigning on issues. But that was a short-lived promise to silence critics worried about how quickly Gore had closed the charm gap. Last Wednesday Bush admitted he would be too busy this fall to reveal any details of his missile-defense system. He conceded earlier that he was having a hard...
...Oprah, Bush was on friendly, issue-free terrain, where he gained ground just by planting a big one, big time, on the queen of daytime talk. The week before, Gore too had done well on Oprah, but the kid who asked for extra-credit assignments was not made for the confession format. Gore goofed by merely shaking hands ("No kiss?" Oprah wondered aloud). Worse, he pulled the curtain back only on Tipper's depression, rather than serving up any dark night of his own soul. Bush, on the other hand, delivered the emotional arc Oprah's fans tune...
...Have we come to the point that appearing likable on Regis and Oprah is as important as doing well in the debates? Really, how much do we have to like the guy whose job is grappling with international crises? It's not as if we're going to be invited over for hoedowns on Saturday night. Even Clinton could squeeze in only 404 sleepovers a year...
...America's chat culture, with its false intimacy and scripted spontaneity, often gives the candidates just one more facile disguise. If the ability to emote on Oprah is the standard for the presidency, then 90% of the country is qualified. From Oprah you can learn that the best gift Bush has ever given was a kiss to his wife (don't parse that either), that he loves his kids, and that he can sometimes deploy his mother's acerbic wit. But if you're more worried about your Social Security check than congeniality, I suggest you flip over...