Word: oprah
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...remarkable thing about O: The Oprah Magazine, which appears on newsstands this week, is that it is an Oprah experience from start to finish. In a personal guarantee of the brand, the television superstar graces the cover, as she plans to do for every issue in the foreseeable future. Inside the 318-page premiere issue (including 166 pages of ads) is a literary experience consistent with The Oprah Winfrey Show, with the daily outpourings of emotion transposed into the more staid mode of confessional narrative. Tale after tale records the triumphs of women (ordinary women, mostly; who needs celebrities when...
...short, stands for Oprah--heartfelt, improving and mysteriously able to transform the commercial exploitation of bathos into a unique blend of self-help spirituality, pop feminism and Benjamin Franklin optimism. "You always have the potential to get better," writes Oprah in her introduction. "That, as I see it, is one of the purposes of your life: Not to be good but continuously to get better, to constantly move forward, to create the highest, grandest vision and to be led by that vision every...
Commercial women's magazines are famous for defeating efforts to alter their standard formula, but none have ever encountered an editorial director who is also the host of an enormously popular women's magazine-on-the-air. O, a joint venture of Oprah's Harpo Entertainment Group and Hearst Magazines (which is printing 1 million copies of the first issue), is produced in New York City by a staff headed by editor in chief Ellen Kunes. A small, quiet, blond woman rendered even paler by the fluorescent bulbs of her office, Kunes was explaining the magazine last week with...
...Though Oprah, based in Chicago, is rarely seen in the O offices, she intervened often in the editing process, peppering King with ideas, demanding changes when she found some helpful hint too condescendingly obvious, and insisting that the table of contents come at the very beginning of the magazine instead of after pages and pages of advertising, as in most glossy monthlies. Oprah tried on every fashion item featured in the magazine's "O List," according to King. "She won't recommend something she hasn't tried herself," says King. "There's one list in which you have...
...Oprah's influence on her magazine transcends attention to detail. O is peopled with her extended network of powerful individuals and talk-show guests. A centerpiece of the premiere issue is an interview conducted by Oprah with Camille Cosby--wife of Bill Cosby, grieving mother of the murdered Ennis Cosby and, of course, Oprah's close personal friend. O's financial, health, relationship and spiritual experts (Suze Orman, Bob Greene, Philip McGraw, Gary Zukav) are all frequent guests on Oprah's show...