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...realized that Freddy y Joel's Muy Cupcakery should co-brand and partner with a large baking conglomerate, since co-brand and partner with are terms I've heard my friends in Silicon Valley use. So I contacted Candace Nelson, who co-owns Sprinkles Cupcakes, a chain that Oprah Winfrey says is one of her favorites. When I mentioned the opportunity to take her five-store chain global, she became very interested. "Once we're up to the top 20 cities in America, we'd think about going to Mexico," she said. "We'd love some market research...

Author: /time Magazine | Title: Cupcake Kings Go Global, With a Little Help From Joel | 11/26/2008 | See Source »

...public on the Nicaraguan stock exchange. I did not, however, tell Freddy this or check to see if there's a Nicaraguan stock exchange, so Nelson shouldn't get too excited. Freddy did like the rest of the plan, though I needed, to my great surprise, to explain who Oprah Winfrey is. Once I did, though, he was right there with me. "Of course I think it's very cool that the American Cristina would be interested in this kind of product," he said...

Author: /time Magazine | Title: Cupcake Kings Go Global, With a Little Help From Joel | 11/26/2008 | See Source »

...Davis III, the advertising whiz that John McCain has used for almost all of his campaign media and one of the most talented conservative political operatives in America. Oh yes, he also had an Internet ad up his sleeve that would attack Obama's celebrity by associating him with Oprah. But in the end, he scotched that one. "We decided you don't really fight Santa Claus or Oprah," he says, "so we removed...

Author: /time Magazine | Title: The Anti-Obama Campaign That Didn't Happen | 11/24/2008 | See Source »

TYRA BANKS to give away sex-change operation. Oprah still has the better gifts...

Author: /time Magazine | Title: Pop Chart | 11/20/2008 | See Source »

...National Book Awards don't have as large an impact on book sales as the Pulitzer Prize or Oprah's seal of approval, but the honor remains highly sought after nonetheless. This year's finalists include Drew Gilpin Faust's This Republic of Suffering: Death and the American Civil War, Peter Matthiessen's controversial Shadow Country, which came under fire for being a re-written compilation of three novels that he wrote in the 90s and Patricia Smith's collection of poems Blood Dazzler, which describe New Orleans before, during and after Hurricane Katrina. With 1,258 books submitted from...

Author: /time Magazine | Title: The National Book Awards | 11/19/2008 | See Source »

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