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...first person to arrive outside Des Moines' HyVee Center on Saturday morning - a mere seven hours before Oprah Winfrey would take the stage - was Heather Spurlin. Dressed for a long wait in snowy 12-degree weather, Spurlin, 37, is exactly the kind of person Barack Obama hoped Oprah would draw: a woman voter who knows what she's doing every day at 4pm, but isn't sure whom she'll support on Jan. 3. "Oprah's so personable and funny," said Spurlin, who's never caucused before but participated in an Obama campaign training session in order...

Author: /time Magazine | Title: Attention Women of Iowa: Oprah!!! | 12/9/2007 | See Source »

...impact of celebrity endorsements is highly questionable, but that doesn't stop candidates from courting famous friends. Not everyone can claim Oprah or Streisand, but even martial-arts stars and porn kings create buzz. Test your campaign and pop-culture knowledge by matching up the endorsements below...

Author: /time Magazine | Title: Politics | 12/6/2007 | See Source »

...hold my race against me. Especially in our era of political correctness, whites are inevitably grateful for this bargain that spares them the shame of America's racist past. They respond to bargainers with gratitude, warmth, and even affection. This "gratitude factor" can bring the black bargainer great popularity. Oprah Winfrey is the most visible bargainer in America today...

Author: /time Magazine | Title: The Identity Card | 11/30/2007 | See Source »

Barack Obama is a plausible presidential candidate today because he is a natural born bargainer. Obama--like Oprah--is an opportunity for whites to think well of themselves, to give themselves one of the most self-flattering feelings a modern white can have: that they are not racist. He is the first to apply the bargainer's charms to presidential politics. Sharpton and Jackson were implausible presidential candidates because they suffered the charmlessness of challengers. Even given white guilt, no one wants to elect a scold...

Author: /time Magazine | Title: The Identity Card | 11/30/2007 | See Source »

...expect loud, rousing rallies in all three early voting states when Oprah Winfrey comes to town with her friend Barack Obama in early December, with gobs of media attention, raucous crowds, emotion and great pictures. But don't expect those events to do anything productive to allow Obama to get over the biggest hurdle standing between him and the White House. American voters are not looking for a celebrity or talk show sidekick to lead them. Obama is an intelligent and thoughtful potential President, but Winfrey's imprimatur is unlikely to convey those traits to many undecided voters...

Author: /time Magazine | Title: Why Oprah Won't Help Obama | 11/26/2007 | See Source »

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