Word: oprah
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...know Jared. He's the guy in the Subway commercials who lost 100 lbs. in three months by eating two subs a day. Now here's a question: Why do you know Jared? Of all the stories out there, why did Jared's land on Oprah, get a book deal, help push Subway sales up 18% in one year--why does it persist in the pop lexicon seven years later? Or, more to the point of anyone in the business of selling ideas (manager, fund raiser, coach, parent): How do you get your message to resonate as loudly as Jared...
...some secret ingredient like tar or the gunk that accumulates on outdoor grills - is the nectar of the gods to Australians. So for you native Americans, I realize this may all sound like a tempest on toast. Vegemite, you say, is just a food. Which is like saying Oprah is just a woman who has a couch. This is the food that nurtured the likes of the Crocodile Hunter and the Wiggles. It's the spicy paste that put fire in the belly of Russell Crowe and Lleyton Hewitt. It put the roses in the cheeks of Nicole Kidman...
...also travels with a camera crew which is filming a PBS sequel to “African American Lives.” In “Oprah’s Roots,” Gates will teach audiences how to trace their own family trees as he traces Oprah Winfrey’s family background. The companion book, “Finding Oprah’s Roots: Building an African-American Family Tree,” will be available in February.“I feel that what makes Gates so special is his ability to collaborate with the best...
...BARACK The cover of TIME, Oprah, the morning talk shows, conservative columnist David Brooks--the media have a huge mancrush on the smooth, stylish but somewhat inexperienced Senator Barack Obama. Which bodes well if we add swimsuit and talent categories to the presidential contest...
...thing is certain about the much-anticipated release of Against the Day -there'll be no author interviews (sorry, Oprah), not even any email Q&As. Also, no publisher-endorsed events. Nothing outside of an announcement ad and then some follow-up advertising centered around reviewer quotes. "It's a huge, uphill battle just letting people know," says one Penguin publicist about the book's imminent release. "But this is a long-awaited literary event...