Word: oprah
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...mother and I have long been fans of the traditional TV makeover. My mom’s personal favorite was the Oprah Mother’s Day makeover extravaganza. In these episodes a harried Midwestern mother of five or six would appear on the show with spittle on her Winnie the Pooh sweatshirt and bags under her eyes the size of walnuts. Her equally prematurely aging (yet surprisingly jolly) husband usually showed up with the kids, and together they begged Oprah to give mom the Mother’s Day makeover of her dreams. The “before?...
...nascent bodybuilding culture of the time. He took a minor and largely derided sport and made it a world-wide sensation. And he extolled its pleasures and reveled in its vanity. He said he used to compare a good workout in the gym with an orgasm--and on Oprah! You can see frames of him smoking what looks like a big fat joint after a contest win. You can view Mapplethorpe-like photographs of him in the nude. You can see his complete ease in the bohemian subculture of Muscle Beach...
Wondering how the President plans to spend the $87 billion he asked for to rebuild Iraq? You could have tuned in to David Letterman last week to hear Colin Powell try to ease the country's sticker shock. National Security Adviser Condoleezza Rice will soon be appearing on Oprah to do a version of the same. The Administration's plan to bypass the traditional media has got so creative that someone in the White House suggested the Secretary of Defense should appear on the Imus in the Morning radio show. Donald Rumsfeld declined...
...characters?ladies who can take it on the chin and still look good in a skirt (and who are often accompanied by blue-collar stiffs with sensitive, yearning souls). Since she began writing in 1989, Kitagawa has become a one-woman production company?blend David Kelley's productivity with Oprah's sassiness and you approximate Kitagawa's flavor?conceiving and scripting 11 different drama series, including last year's The Smile Has Left Your Eyes and Beautiful Life. Her one-hour shows have been the top-rated hits in Japan and have gone into syndication in half a dozen countries...
Like other vertically integrated personalities with carefully crafted images--Oprah, Martha Stewart, Madonna, Sean (P. Diddy) Combs and Russell Simmons, plus product-endorsing athletes such as Tiger Woods and Michael Jordan--celebrity designers capitalize on the fact that popular approval equals influence, whether it's a book-club recommendation, a pistachio-colored pillowcase or a velour tracksuit...