Word: oprahism
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Dates: during 2000-2009
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...talk show wasn’t enough, Oprah Winfrey’s latest project, O: The Oprah Magazine, made its debut on bathroom floors across the country this week. “O” is Oprah’s latest installment in her feeble attempt to assimilate millions of unsuspecting Americans into her progressive social philosophy: Oprahism...
Commercial women's magazines are famous for defeating efforts to alter their standard formula, but none have ever encountered an editorial director who is also the host of an enormously popular women's magazine-on-the-air. O, a joint venture of Oprah's Harpo Entertainment Group and Hearst Magazines (which is printing 1 million copies of the first issue), is produced in New York City by a staff headed by editor in chief Ellen Kunes. A small, quiet, blond woman rendered even paler by the fluorescent bulbs of her office, Kunes was explaining the magazine last week with...
...Though Oprah, based in Chicago, is rarely seen in the O offices, she intervened often in the editing process, peppering King with ideas, demanding changes when she found some helpful hint too condescendingly obvious, and insisting that the table of contents come at the very beginning of the magazine instead of after pages and pages of advertising, as in most glossy monthlies. Oprah tried on every fashion item featured in the magazine's "O List," according to King. "She won't recommend something she hasn't tried herself," says King. "There's one list in which you have...
...Oprah's influence on her magazine transcends attention to detail. O is peopled with her extended network of powerful individuals and talk-show guests. A centerpiece of the premiere issue is an interview conducted by Oprah with Camille Cosby--wife of Bill Cosby, grieving mother of the murdered Ennis Cosby and, of course, Oprah's close personal friend. O's financial, health, relationship and spiritual experts (Suze Orman, Bob Greene, Philip McGraw, Gary Zukav) are all frequent guests on Oprah's show...
...Oprah's presence is felt in other, more subtle ways. The majority of the articles in the magazine's feature section were written by women of color, from pieces by freelance journalists to biracial novelist Danzy Senna's account of her troubled relationship with her Irish grandmother. Writes Oprah: "This is the defining question in my life. How do you use your life to best serve yourself and extend it to the world?" Once again, she has served herself by extending her self-service to the world, and what would probably come off as self-aggrandizement anywhere else in this...