Word: oprahism
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Dates: during 2000-2009
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...other hand, even Oprah isn't invincible. In the past five years, her ratings have fallen 35% - and 43% among adults 18-49. That's not a lot more than other talk shows, nor other daytime programs, but it means that she is not immune from the woes that plague lesser TV mortals. Without that big reliable pulpit in the public marketplace, how much power does Oprah wield? Does she have enough juice to convert most of her viewers to a cable channel? To develop a following for new Dr. Phils? To get Tom Cruise to jump on her couch...
...once was. Most big media companies (see Disney or News Corp.) are seeing more growth and profit in their cable operations, which have a more reliable income stream than broadcast advertising. Audiences are slipping away, and with them, high syndication fees. "Television stations have made it crystal clear that [Oprah's] show was going to get an enormous haircut if it comes back," one syndicator told trade publication Broadcasting & Cable. "Why would she want to subject herself to that when she's in such an iconic position and has a piece...
...reason is that starting a cable channel is hard. She already tried it once with Oxygen, now owned by NBC, and home to many reality shows that feature Janice Dickinson or have names that smack of ratings desperation like The Naughty Kitchen and Bad Girls Club. OWN, says Oprah, will reflect her "vision, values and interests." (Which Oxygen never quite did.) (See the top 10 skanky reality shows...
...clearly the only way she can bring any attention of the non-Naughty Kitchen kind to the new cable channel will be if she's actually on the screen. While nobody's saying whether she'll have a talk show, Oprah has confirmed she will "appear on and participate in" programs on OWN. Instead of taking their Oprah straight up for an hour a day, it seems viewers are going to get a taste of her everywhere. Ben Silverman, the former co-chairman of NBC Entertainment and now CEO of new media firm Electus, is buying. "Her willingness to migrate...
...nobody, not even Oprah herself, knows what kind of a creature the post-network-show Oprah is. Her afternoon chat-fest occupied a unique niche: uplifting yet practical, gossipy yet worthy, it harnessed the growing commercial and social power of women over the last two decades. It was monolithic in a way that's no longer possible, even for Oprah. It was a pioneer in what is now a crowded field. (See more about the Oprah...