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Word: oprahism (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...evidenced by his highly publicized campaign swing with Oprah Winfrey last weekend, Obama isn't exactly ceding the female vote to Clinton. In fact a recent Des Moines Register poll showed Obama overtaking Clinton among women voters for the first time in the race - 31% to Clinton...

Author: /time Magazine | Title: Inside Obama's Iowa Ground Game | 12/12/2007 | See Source »

...Manchester's Verizon Center has, undoubtedly, seen many iterations of the wave. I suspect, though, that the occasion of a visit from Barack Obama and Oprah Winfrey marked the first time the arena hosted a wave performed by an audience divided equally between middle-aged ladies in Christmas sweaters, hipsters in cords and ringer-tees and men of indeterminate ages bundled into parkas. Almost all of the 8,500 people packing the Center were white - and they were there to see two black people. Neither of whom would sing or throw a ball...

Author: /time Magazine | Title: Summing Up Oprah & Obama | 12/10/2007 | See Source »

...Barack Obama would emerge only after short speeches from his wife Michelle and his friend Oprah. Winfrey used her patented mix of girlfriend-style dish ("When Gayle and I talk... mmmm-mmm... we also talk about real things...") and campaign-style sermonizing ("Experience... means nothing unless that person is accountable for the judgments they made during the time they had.") That recipe was calibrated to reassure the audience that neither Oprah nor Obama was compromising here - that Obama's ambition to be a candidate of nobility would not be diminished by Oprah's status as a consumer guide. She even...

Author: /time Magazine | Title: Summing Up Oprah & Obama | 12/10/2007 | See Source »

...Pundits have focused on whether or not Oprah's presence on the campaign trail will bring Obama more voters, but the four rallies Opr-ama did over the weekend were not intended to change people's minds. They were about creating the kind of audacious political theater that makes supporters believe they're going to win, and casual observers into interested ones. Indeed, the Obama campaign used the rallies less as an outreach program than as a reward system, distributing tickets to volunteers and those who had pledged to volunteer with higher priority than the general public. And those...

Author: /time Magazine | Title: Summing Up Oprah & Obama | 12/10/2007 | See Source »

...real effect of Oprah on Iowa won't be known until the caucus, but in the short term her cameo appeared to achieve what the Obama campaign hoped it would. "Obama's got some really good ideas," said Spurlin at the end of the rally. "But then so does Hillary, and I liked her husband a lot." Sure enough, Bill Clinton will be in Des Moines on Monday, and Spurlin may go see him as well. If nothing else, Des Moines is drawing the A-List...

Author: /time Magazine | Title: Attention Women of Iowa: Oprah!!! | 12/9/2007 | See Source »

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