Word: oprahism
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Dates: during 2000-2009
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...plans aim to achieve near-universality with a couple of incentives. One is a general ethic of "volunteerism," enforced by peer pressure, corporate public service advertising campaigns, earnest reports from blue-ribbon commissions, speeches from politicians, covers of newsmagazines, goody-goody student-council types who infect every college campus, Oprah, Larry King, and so on. America is very good at marshalling all the forces of bullshit in our society toward a noble end, like stopping cruelty to animals or hounding sexual predators. Pressuring young people to "serve" for a year or two is a perfect subject for one of these...
Illinois Sen. Barack Obama already has a Letterman appearance under his belt, as well as one on Oprah. He did The Daily Show With Jon Stewart last week, where he offered a sample of his wit to soften serious talk. When Stewart, referring to his oft-cited lack of experience, asked if he'd consider running a smaller country, Obama quipped: "No, what I did think about though was invading a smaller country...
...Browsing through the top 25,000 most popular celebrity searches, the living significantly outnumber the dead in popularity. Oprah continues to be the most searched for celebrity (although those searches may also be for the Oprah brand; the woman and her empire are at times indistinguishable) over the last several years. There have been brief interruptions by Britney Spears, Paris Hilton and Antonella Barba. But in the last two years, only one celebrity death has been able to rival the Oprah machine, if only for one week, at the beginning of February...
...During the days after Anna Nicole Smith's death on Feb. 8, searches for the departed buxom blonde outnumbered Oprah searches 25 to 1, making Anna Nicole the most searched for celebrity over the last two years. While a celebrity's death is certainly a trigger for an Internet search surge, there are other factors that give online life to the departed...
...Proving the power of an Oprah association, one recently departed celebrity has surpassed searches for living celebrities like Kate Beckinsale, Julia Louis-Dreyfus and Ultimate Fighting Champion star Chuck "the Iceman" Liddell. Its Gracie, Oprah's recently deceased golden lab. May she rest in peace...