Word: oprahization
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...lack of computerized coordination of sales data among remote bookstores means that publishers rely heavily on newspaper best-seller lists and, perhaps more importantly, on feedback from bookstore owners to divine what kind of book the Indian reader want. There is no equivalent to Oprah Winfrey - whose television show has been launching best-sellers in the U.S. for years - so boosting sales still requires a personal touch. Authors looking to increase their numbers are compelled to visit bookstores large and small to talk up their book. This word-of-mouth method among booksellers still reigns supreme in India. "They...
...that controversial conclusion in a new book, Evidence of the Afterlife. Medicine, Long says, cannot account for the consistencies in the accounts reported by people all over the world. He talked to TIME about the nature of near-death experience, the intersection between religion and science and the Oprah effect. (See how you can change your genes...
...book you say that some critics argue that there's an "Oprah effect": that a lot of people who have had near-death experiences have heard about them elsewhere first. How do you account for that in your research? We post to the website the near-death experience exactly as it was shared with us. Given the fact that every month 300,000 pages are read [by] over 40,000 unique visitors from all around the world, the chances of a copycat account from any media source not being picked up by any one of those people is exceedingly remote...
...OPRAH to end show in 2011. Detroit was really counting on a few more car giveaways...
...reaction seems a tad overwrought, it may be because the magic isn't just about what up to 8 million viewers watch every Wednesday. It's also in the copycatting that Glee inspires off screen. With an assist from other corners of pop culture - including a karaoke contest on Oprah and NBC's first-ever a cappella-oriented reality show, premiering this month - Glee is inspiring its most hard-core fans to do some singing of their own. Once the butt of jokes everywhere except on a handful of college campuses, a cappella is making inroads all over...