Word: oprahization
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...need a title to make a difference," declared Sarah Palin on Oprah Winfrey. Well, yes and no. Palin resigned as governor of Alaska last summer, but she came with a title: Going Rogue, the title of her new political calling card, autobiography and score settler...
...Couric interview, Palin had to convince voters she was ready to lead the country if need be. For her relaunch with Oprah and Barbara, the bar was lower: to show America that she could make it through interviews with Oprah and Barbara. (A full-court press from The View--now that would be a challenge.) She reined in her wild syntax, tossed about folksy-isms like "bullcrap" and called President Obama's economic policies "back-assward." And she stressed her average-Jane image: she let Oprah's cameras follow her to the gym; in her book, she recalls going door...
...trying to conquer new territory. But can Oprah still be the queen when she no longer has a throne...
...other hand, even Oprah isn't invincible. In the past five years, her ratings have fallen 35% - and 43% among adults 18-49. That's not a lot more than other talk shows, nor other daytime programs, but it means that she is not immune from the woes that plague lesser TV mortals. Without that big reliable pulpit in the public marketplace, how much power does Oprah wield? Does she have enough juice to convert most of her viewers to a cable channel? To develop a following for new Dr. Phils? To get Tom Cruise to jump on her couch...
...nobody, not even Oprah herself, knows what kind of a creature the post-network-show Oprah is. Her afternoon chat-fest occupied a unique niche: uplifting yet practical, gossipy yet worthy, it harnessed the growing commercial and social power of women over the last two decades. It was monolithic in a way that's no longer possible, even for Oprah. It was a pioneer in what is now a crowded field. (See more about the Oprah...