Word: ops
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Dates: during 1960-1969
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...printed with clear color and bold design. Now some of the big Paris houses are backing away a bit from what bids fair to be an all-out fad, but U.S. manufacturers are bringing it out in all kinds of new colors and patterns-tiger, pigskin, and the ubiquitous Op...
...place their products among those 13, admen have switched to new and offbeat ways to capture consumer attention, including pop and op art. The most successful technique is being widely imitated. It is known as the "Bernbach Syndrome" after the ad firm of Doyle Dane Bernbach, and it consists of a wry, conversational, slightly apologetic approach to selling. Doyle Dane is responsible for some of the most fetching current ads, including those for Levy's Jewish Rye bread and the low-keyed, underdog-bidding Avis rent-a-car ads (which led Hubert Humphrey to say: "I try harder...
Harvard men may now eat at the coops any night of the week without charge, and co-op girls will be granted all Harvard dining privileges accorded other 'Cliffies...
...Masters' original plan for interhouse, co-op girls were excluded because they do not pay Radcliffe for board...
...ready to go, always-by implication-to an event deemed more important than what she is presently doing. But the day may come when the rollers never come off at all; at opening nights and White House dinners, the ladies may come coiffed in rollered color, bright as an op painting, brittle as a petrified forest...