Word: opteron
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Dates: during 2000-2009
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Once the underdog in the microchip world to industry leader Intel, Advanced Micro Devices (AMD) is enjoying a hard-won victory lap, thanks to its hot Opteron processors. A 70% jump over last year's first-quarter revenues has Dell turning its head; Google is already an AMD partner. Meanwhile, Intel sweats out every earnings call as some of its best customers defect. AMD's Hector Ruiz, CEO of the $6 billion chip company, spoke with TIME's COCO MASTERS about chip architecture, energy prices and doing battle with Intel...
TIME AMD's Opteron has gained significant market share in both server and desktop chips. Where to next...
...been a significant consideration since the late 1990s. We balanced performance and cost, and it turned out to be what customers wanted. If you look at what makes Opteron such a good product, it has tremendous benefits in cost of energy consumption and in terms of architecture. The performance per watt per cubic meter has become a very critical parameter--and we excel in such measures...
...nonlinear digital-editing systems, started Pixar in 1983 and developed the first computer-animation systems, which led to breakout hits like Toy Story and Finding Nemo. Hewlett-Packard plans to deliver 1,000 workstations and high-end storage equipment for producing video games and visual effects. Advanced Micro Devices' Opteron 64-bit processors drive Letterman's computer network, the entertainment industry's largest. As a result, one digital artist can churn out visuals that used to require six or more to complete. "Now that our capacity has expanded quite a bit," says Lucas, "I think we can sort of outbid...
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