Word: opticien
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...ones so white? Of course not. In fact there are moments when you can hardly tell them apart. A case in point is Optician, 1902. It's a shop sign stuffed with puns: a monocled terrier, with a pair of pince-nez above him and, below, the French word opticien, broken up to read O PTI CIEN--which, read aloud, translates as either "o little dog" or "at the sign of the little dog." This is exactly the sort of feeble punning that Marcel Duchamp and Francis Picabia went in for--a staple of Dada and Surrealism. But its author...
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