Word: optifast
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Dates: during 1980-1989
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...WOMEN OF BREWSTER PLACE (ABC, March 19 and 20, 9 p.m. EST). Oprah Winfrey, in the days before Optifast, plays one of seven women enduring the trials of tenement life in this two-part TV movie. The talk-show superstar was also co- executive producer...
...Many of them shunned the lavishly styled and priced restaurants, which in general took an almost unprecedented beating. The beef industry fought back even while the promise of immortality via good health made a superstar of cholesterol- reducing oat bran. And Oprah Winfrey's public skinnying down with the Optifast liquid diet may just make real food obsolete by the century...
...dominant firms in the field, all national chains, are Health Management Resources, Medifast and Optifast (which directed Winfrey's loss). Their programs are similar. Patients are put on so-called VLCDs -- very-low-calorie diets -- requiring them to forsake solid food and drink five packets a day of flavored powdered-food supplement containing a total of 400 to 800 calories. Dieters visit the program's doctor and a behavior-modification class once a week to have their health monitored and learn new eating habits. The average weight losses are dramatic: 3 lbs. a week for women...
...there is a significant amount of weight to be lost. That rules out the casual dieter, who risks poor health by losing muscle tissue. "These programs are definitely not for a patient who has 20 lbs. to lose and wants to get into a bikini," says Jim Parsons, Optifast's director. Nor are they for the do-it- yourselfer. "If you use an over-the-counter formula product as your sole source of nutrition, it's like playing Russian roulette," says Joan Horbiak, spokeswoman for the American Dietetic Association. Patients in liquid-diet programs occasionally suffer temporary side effects, such...
...four months, Oprah Winfrey's faithful viewers watched as she shed some 70 lbs. as easily as a butterfly casts off its chrysalis. Her secret? Last week the talk-show empress revealed it was Optifast, a liquid-diet program from Minneapolis-based Sandoz Nutrition. In the hours after Winfrey's program, Sandoz fielded more than 200,000 phone inquiries about its crash-diet regimen...
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