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Word: optifast (lookup in dictionary) (lookup stats)
Dates: during 1988-1988
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Usage:

...dominant firms in the field, all national chains, are Health Management Resources, Medifast and Optifast (which directed Winfrey's loss). Their programs are similar. Patients are put on so-called VLCDs -- very-low-calorie diets -- requiring them to forsake solid food and drink five packets a day of flavored powdered-food supplement containing a total of 400 to 800 calories. Dieters visit the program's doctor and a behavior-modification class once a week to have their health monitored and learn new eating habits. The average weight losses are dramatic: 3 lbs. a week for women...

Author: /time Magazine | Title: Health: Drinking Yourself Skinny | 12/19/1988 | See Source »

...there is a significant amount of weight to be lost. That rules out the casual dieter, who risks poor health by losing muscle tissue. "These programs are definitely not for a patient who has 20 lbs. to lose and wants to get into a bikini," says Jim Parsons, Optifast's director. Nor are they for the do-it- yourselfer. "If you use an over-the-counter formula product as your sole source of nutrition, it's like playing Russian roulette," says Joan Horbiak, spokeswoman for the American Dietetic Association. Patients in liquid-diet programs occasionally suffer temporary side effects, such...

Author: /time Magazine | Title: Health: Drinking Yourself Skinny | 12/19/1988 | See Source »

...four months, Oprah Winfrey's faithful viewers watched as she shed some 70 lbs. as easily as a butterfly casts off its chrysalis. Her secret? Last week the talk-show empress revealed it was Optifast, a liquid-diet program from Minneapolis-based Sandoz Nutrition. In the hours after Winfrey's program, Sandoz fielded more than 200,000 phone inquiries about its crash-diet regimen...

Author: /time Magazine | Title: MARKETING: How Oprah Lost It | 11/28/1988 | See Source »

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