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"This was definitely one of the hardest briefs I've ever received," says Eric Hirshberg, president and chief creative officer of Deutsch L.A., which created the ad. "How do you sell cars from a bankrupt company that a lot of people don't like right now?" The agency, which also...

Author: /time Magazine | Title: GM's New Ad Campaign: Will It Restart the Engines? | 6/11/2009 | See Source »

One way to understand the Great Consumer Retrenchment is to look at the amount of debt the typical household carries as a percentage of its disposable income. The ratio of debt to income increased from about 35% in the early 1950s to about 65% by the mid-1960s, where it...

Author: /time Magazine | Title: A Drag on the Economic Rebound: Consumer Spending | 6/10/2009 | See Source »

It's a question with lots of facets. What will consumer spending look like? What will government deficits look like? What will my hair look like? But some of the most crucial unknowns have to do with corporate profits. Profits are, after all, what stock prices are supposed to be...

Author: /time Magazine | Title: Economic Recovery: Will Corporate Profits Recoup? | 6/9/2009 | See Source »

My take on the abysmal state of the GOP is a grab bag: the sea of rapturous pink-faced men in suits at last year's Republican Convention, the noxious fumes emitted by Rush Limbaugh, Sarah Palin speaking of her gay friend's "choice," the endless seven minutes of Bush...

Author: /time Magazine | Title: Inbox | 6/8/2009 | See Source »

“The Obama administration is laying a new foundation for a prosperous and sustainable energy future, but we don’t have all the answers,” Chu said, calling Obama’s message one of optimism. “That’s where...

Author: By Esther I. Yi, CRIMSON STAFF WRITER | Title: Chu Speaks on Climate Change | 6/6/2009 | See Source »

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