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...trucks from onetime truckers now forced to get along without them. To buy the cars and trucks, Chevrolet estimated that the well-heeled U.S. civilian will have $100,000,000,000 in savings. All this looked too good to be true, even to Chevie's top-optimist, Sales Manager William E. Holler. Said he: "It is perhaps wise to dis count somewhat the conclusions which the figures appear to warrant...

Author: /time Magazine | Title: How Many Cars? | 3/6/1944 | See Source »

...Bromfield as the sensational prophet last summer was hewing at the right tree, while Jones, the optimist, had lost sight of the forest. To eat well, the U.S. was drawing heavily on its food reserves carried over from years of abundance and underconsumption. But the stockpile of grains, the basic food, is getting dangerously small. And at week's end Louis Bromfield, prophet of famine, stubbornly set his alarm clock ahead, this time for April...

Author: /time Magazine | Title: FOOD: Hunger Postponed | 2/14/1944 | See Source »

What Is an Optimist, Pop? In Pasa dena, someone robbed a cafe of 150 steak and butter knives...

Author: /time Magazine | Title: MISCELLANY | 1/10/1944 | See Source »

This week in San Francisco soldiers, sailors and officers are sleeping in hotel lobbies, while the American Legionnaires have the hotel rooms during convention week. This summer in Denver, Army flyers slept in their bombers because the Colorado Dentists, the Colorado Mail Carriers, the Optimist Club, and various other organizations held conventions in all the hotels simultaneously. Naval officers had to postpone business in a California city for several days because the Spanish-American War Veterans, the California Federation of Women's Clubs, the Order of the Amaranths, and several other groups filled the hotels to capacity...

Author: /time Magazine | Title: Letters, Sep. 6, 1943 | 9/6/1943 | See Source »

...overall rise concealed alarming declines in specific war industries; and the tough job of U.S. production is not to keep just ahead of previous output but to make substantial gains, stratosphere or no stratosphere, to meet the armed forces' increased demands as the decisive battles near. Optimist Nelson's chart would have served the anti-complacency drive better had it shown U.S. production inching up gradually against a background of swiftly rising military demands. At the halfway mark in 1943, 43% of the year's "currently scheduled" munitions had been turned out. But to reach increased goals...

Author: /time Magazine | Title: More Is Not Enough | 8/9/1943 | See Source »

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