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...that does not offer stamps, assiduously fills her books to redeem for Christmas presents. Though he himself could bring home the same premiums at wholesale cost, his wife's habit delights the Scots heart of Mac MacDonald, for whom premiums are a way of life. A rotund, robust optimist, MacDonald started his business career with a small Dayton firm selling luggage as contest prizes for salesmen. By expanding the company's premium line and concentrating on Detroit's automakers (who sometimes spend as much as $4,000,000 on a sales incentive campaign), MacDonald built sales rapidly...

Author: /time Magazine | Title: Corporations: Stamping Ahead | 5/25/1962 | See Source »

...double those of the Vietnamese army. Within weeks, the rainy season will engulf South Viet Nam in torrential downpours, and the fighting seems certain to diminish even further. During the next six months, therefore, the strategic hamlets will have full opportunity to prove themselves. Says Harkins: "I am an optimist, and I am not going to allow my staff to be pessimistic." Echoes Ambassador Nolting: "We are not out of the woods. But we think that the Vietnamese and we have found a way to get out of the woods one of these days...

Author: /time Magazine | Title: South Viet Nam: To Liberate from Oppression | 5/11/1962 | See Source »

...seems as if the gods were on his side every step of the way, from the first 'cello in the corner. Perhaps this explains the fact that Eisenberg is a thoroughgoing optimist. When discussing the restrictions the USSR places on her artists, for example, he concludes, "But freedom as an ideal will seep through. They won't keep it out." American composers, he feels, are not expressive enough, for they still confine their ideas by imitating techniques. "But they will learn. Artists should be sent as ambassadors to enemy countries in order to break through barriers with music, an irresistible...

Author: By Maxine A. Colman, | Title: The World of Maurice Eisenberg | 5/4/1962 | See Source »

...period of time--a sort of basso "Bolero." The Club stops (musically) in Korea, China, The Philippines, and Thailand, but it sounds as if it has never escaped the office of G. Schirmers in New York. Only the Indian anthem by Sir Rabindranath Tagore, Khoro Bayu Boy Bege ("The Optimist Against Odds") breaks loose: a vigorous unison from start to stop suggests the musically muscular Soviet Army Chorus, with which, incidentally, the Glee Club compares quite favorably. Before covering Italy, Germany, France, and England on Side Two, the Club creates a various and delightful performance of Bela Bartok's Five...

Author: By Joel E. Cohen, | Title: Songs of the World | 3/29/1962 | See Source »

...curious as it seems, the President is something of an optimist. For he correctly supposes that he has presented a good case for the idea that the Russians alone now interfere with a test ban. He has proposed that they too tire of a nuclear cold war, and in his reasons for testing in the atmosphere he has managed to create a real chance for useful negotiation...

Author: NO WRITER ATTRIBUTED | Title: The President's Speech | 3/3/1962 | See Source »

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