Word: optioning
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...question is whether it's better to pass on that cost via a baggage surcharge, rather than a ticket price hike. In terms of consumer psychology, the bag option may indeed be the lesser evil. On ticket-buying websites, extra fees are often not quoted in the initial price displayed to customers - only later, as they're completing their purchase. Given the advantage airlines gain by scoring better in online searches, "a price increase is a far riskier decision than going with this type of fee," says Larry Compeau, a marketing professor at Clarkson University. As Seaney puts it: "Airlines...
Expect creative menus and bar options at coming weddings as more couples aim to shave their bill; after all, food and drinks usually account for the biggest chunk of costs. More than 6 in 10 wedding professionals say their clients are buying less expensive meals than in the past. "As silly as it sounds, go with the chicken," says Daniel Briones, NACE president and director of catering at the Four Seasons Philadelphia. Shelley Harrington, who married Scott Barber on May 10 in Rochester, Mich., opted for chicken with Boursin cheese in a phyllo-dough wrapping plus a fish option. Both...
...most aggressive and common type, and only 3% of patients diagnosed with these tumors generally survive five years after diagnosis. Patients with slower-growing tumors have a 25% chance of surviving to five years. It's not clear yet what kind of tumor the senator has, or which treatment option he will follow - the standard therapy for glioma usually involves surgery to remove the malignant lesion, followed by chemotherapy and radiation...
...values, in models and elsewhere, change just as much as motivations do. Thus, like Greenspan proposed, we need to understand the impossibility of foreseeing a particular actor’s full set of motivations when making a political decision. Given that the future is eternally foggy, our only option is to study the past in a qualitative, rather than quantitative...
...African-American deputy, telling them he would hire the most qualified candidate, regardless of race or ethnicity. He then hired two deputies - an African-American man and a Hispanic woman, both with two decades on the force. Next, he offered 21 of the department's 25 district commanders the option to accept new assignments or retire, antagonizing many department veterans. "Those changes were a little premature," says Mark Donahue, president of the city's Fraternal Order of Police. "It's hard to believe he'd have gotten to know those folks on a personal basis in such a short period...