Word: optioning
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Psychology research shows that choice can hinder decision making. In one experiment, college students were given the option of studying or attending a lecture by an author they admired. Only 21% opted to study. Yet when a third option--watching a movie--was thrown in, 40% chose studying. The need to pick between two fun outings made students twice as likely to have...
...favorite news sources (like, for instance, Time.com's Gadget of the Week). When you visit a news site, Both new browsers let you quickly add feeds-constantly changing lists of news headlines-to their own favorites (or bookmarks) menus with a click or two. Firefox gives you an additional option, allowing you to add feeds to your own custom RSS website on Bloglines, Google Reader or My Yahoo...
...terms of bolstering its income, the MBTA has few options. Sales taxes could be increased, but this option rests in the hands of the legislature, not the MBTA, and it is almost certainly politically infeasible. Although the organization could improve its advertising, this accounts for less than 10 percent of total revenue and cannot bridge the gap between income and expenditures. Only streamlined and increased fares can allow the MBTA to maintain its current services without hurting its employees...
Squatting on a marble floor for lunch may not be the most comfortable option, but serving lunch in the middle of a war memorial is simply disrespectful. Both must change...
...Korea did. And its latest round of enrichment experiments is a symbolic act of defiance aimed at demonstrating that it has no intention of buckling to the demand that it cease enrichment activity allowed under the NPT, but which the U.S. and European nations fear will give Iran the option of pursuing a weapons program. Still, Iran is sending mixed messages. Even as it defies U.N. demands, its nuclear negotiator Ali Larijani is dangling the possibility of a suspension of enrichment in pursuit of a deal. Mindful that nuclear policy is determined in part by the ongoing power struggle...