Word: optioning
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...those smart boards before the end of the year. That time-shift ability has fresh appeal for even the most familiar brands. McDonald's, for example, could advertise an Egg McMuffin in the morning and a Big Mac in the afternoon. "Selling day parts has never been an option for out-of-home advertisers before," says Jodi Senese, executive vice president of CBS Outdoor, which will unveil a network of 75 high-definition lcd subway-station signs this summer in Manhattan. In London since December, led screens have been traveling around the city, mounted on a fleet of 25 buses...
...don’t think that’s enough proof, here’s something for you, Mr. Skeptical: Although CVS sells over a dozen different brands of diapers, it sells exactly zero Bibles. You would think they would at least have the decency to offer a different option for teenagers who might not have completely fallen to the wiles of Satan, but CVS is clearly only interested in providing more sustenance for the sexual feeding-frenzy that is our nation’s youth. If that’s not a liberal extremist conspiracy, I don?...
...mark the first time a concentration has been created since 1992, when the Environmental Science and Public Policy program was approved. The motion states that, starting with the Class of 2010, incoming students will no longer be able to declare biology as their focus. Current undergraduates will have the option of keeping their current concentrations or switching as soon as the new cluster is implemented. “Everyone agrees that it’s better to have smaller concentrations, where there is more faculty interaction. It’s more intimate, it’s more focused...
...catering to a college audience, WHRB focuses its attention on an older demographic through extensive classical (and to a lesser extent, jazz) broadcasting. Now, in the face of the imminent demise of WCRB 102.5 FM as a 24-hour classical station, WHRB is poised to become the number one option for the Boston listener seeking a daily dose of Bach or Mahler...
...publishing a scathing editorial on Feb. 28th titled “Duff at Harvard.” The article ended with, “So you told people you were going to Harvard (ambiguous). It’s Harvard (extension), which (disclaimer) by the way is a perfectly great option for education. Whatever.” The Crimson’s patronizing attitude didn’t charm everyone. CSCI E-2, “Bits,” Professor Harry R. Lewis ’68, who also teaches the class for the Core Curriculum, says he was offended...