Word: options
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Dates: during 1940-1949
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...week for 35 weeks-highest pay in radio. General Foods last week meditated giving Jell-O to Kate Smith, shunting Grape-Nuts Products to Benny. Benny was elaborately unconcerned. In an unprecedented deal last year he persuaded NBC to give him, not General Foods, a personal ten-year option on the choicest half-hour in radio (Sun. 7 p.m. E.W.T.). He can take Grape-Nuts Products or leave them alone...
Successful candidates will receive commissions in the Coast Guard Reserve and will be assigned to active duty with the regular Coast Guard. Men who fail to qualify at the termination of the four months training, may be discharged at their option...
...stations, 14 were in cities "adequately served by less than four full-time stations," i.e., less than enough to allow CBS, NBC Red, NBC Blue and Mutual one outlet apiece. All 14 were NBC affiliates having the usual five-year contracts with NBC-contracts giving NBC an option on their best hours on 28 days' notice. FCC's new regulations modified this, requiring 56 days' notice. But FCC's regulations were not yet in force...
...this sort of thing was just Mutual's tough luck as a latecomer in the broadcasting field. To Mutual it was restraint of trade, made possible by 1) the option system and 2) the fact that NBC, owning both Red and Blue networks, can recoup on the enormously lucrative Red any losses sustained in snapping up business for the Blue. To Mutual, FCC was a friend because it wanted to alter 1) and, by compelling NBC to sell the Blue, do away with 2). To NBC and CBS, FCC was an enemy because it wanted to go a great...
...about these matters because it was plain to them that FCC's proposed regulations would not merely prevent such squeezes as Mutual complained was applied to it by NBC's Blue. The proposed rules were sweeping and revolutionary. They required that no station anywhere be linked by option-contract to one network alone. On the face of it, that would mean no NBC ... no CBS in their present advantageous forms...