Word: opts
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When businesses choose celebrities to endorse their products, they generally opt for world-class sports figures or gorgeous starlets. But a travel-industry ad campaign now airing on Japanese television may prove that graying world leaders of debatable sex appeal can sell with all the pizazz of a Vanna White. Developed by Go*USA, a tourism-industry trade group, the commercial features none other than President George Bush promoting the U.S. as a vacation paradise. Over images of rolling lawns and sandy beaches, Bush touts Hawaii, homegrown Dixieland jazz and, in an endearingly shameless display of personal preference, the wonders...
Parents who opt for live-in child care must often search long and hard for the sort of dedicated young woman who favors pushing strollers over pursuing more glamorous careers or beer-swilling boyfriends. Last year William and Denise Fischer figured they had found the right nanny in Olivia Riner, a demure 20- year-old who had worked as a nurse's assistant in her native Switzerland and had come highly recommended by a referral agency. But only a few weeks after joining the Fischers, Riner was charged with an unthinkable crime: setting fire to the Fischers' Thornwood, N.Y., home...
...allow T.V.A. and the Duquesne Light Co. of Pittsburgh to spew larger quantities of sulfur dioxide into the air while WP&L reduces its emissions. The arrangement is probably the first of many, and it should help lower the overall cost of curbing acid rain, since some utilities may opt to buy less costly rights now and delay more expensive efforts to cut back pollution...
Warner said more businesses opt to cut advertisements, but others seize the opportunity to "gain a competitive edge...
...into the embrace of Islamic fundamentalism. Central Asia has been an arena for clashing values, an ancient land swept successively by Persians, Greeks, Arabs, Turks, Mongols, Tatars, Russians and finally communist bureaucrats. During 70 years of heavy-handed rule, Soviet administrations made every effort to standardize life and co-opt Islamic culture. The abrupt end of Moscow's power has left a yawning political and spiritual vacuum. Since most of the region's Muslims have predominantly Turkic ethnic roots, the tug is between two versions of the Islamic state: the secular, Westernized Turkey and the radical, anti-Western Iran...