Word: orality
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Dates: during 1990-1999
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...fast. While Reader's Digest still boasts the world's largest magazine circulation--more than 27.8 million monthly copies sold in 19 languages--its feel-good stories and aging readership (average age: 47 and rising) have kept it out of step with the competition. Even before oral sex became a dinner-table topic, the Digest had lost resonance with generations of today's readers. The U.S. subscription base has decreased by a million since 1993. That's not terrible, but to maintain circulation levels, the magazine must add 5 million new subscribers a year. Not an easy task...
Diop, a Muslim Senegalese educated at the Sorbonne in Paris, teaches about French-educated West African authors writing in countries where more than half the population relies on oral tradition and does not speak French...
...graduate student of English at University of Massachusetts, Amherst, Diop became more conscious of Senegal's oral tradition while studying medieval English texts, which were originally meant to be transmitted orally...
Diop says the griots have played a crucial role in strengthening the identities of the various ethnic groups in Senegal because they preserve the country's history through oral tradition...
...Francophone literature is really a continuation of oral tradition," Diop says...