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...that if you are running for the most powerful job in the world, you must first prove that you can tell a joke? "All candidates look like good guys if they kid around a bit," says Columnist Art Buchwald. Robert Orben, a political gagwriter in Washington, says a sense of humor "is one of the attributes a candidate must have. The good will engendered by humor goes a long way in covering his gaffes." And so Senator John Glenn pokes fun at his lack of pizazz: "Let me say that I am not dull." One, two, three. ''Boring...

Author: /time Magazine | Title: Working Hard for the Last Laugh | 8/15/1983 | See Source »

...seem as Southern as he is (Charleston, S.C.). More experts than just Scammon believe the world's longest political race may be won by the man who is best at poking fun at himself. "They've got to kid their own eagerness," says Humor Consultant Bob Orben, who wrote for Bob Hope and Jerry Ford. Already Orben is spinning jokes about Glenn "peaking too soon" now that Ted Kennedy has withdrawn. Orben's business is booming. Without money, people can only laugh or cry, and they prefer laughter. Anybody who runs for office these days, says Orben...

Author: /time Magazine | Title: The Presidency by Hugh Sidey: The Melody of Democracy | 1/3/1983 | See Source »

...Robert Orben, a Gerald Ford speechwriter: "I feel that if God had really wanted us to have enough oil, he never would have given us the Department of Energy...

Author: /time Magazine | Title: People, Feb. 26, 1979 | 2/26/1979 | See Source »

...week before D-day ("Delivery" day), as Hartmann labeled it, Ford began practicing his presentation of the speech. First he read to an audience of three: Hartmann, his deputy Robert Orben and Media Consultant Don Penny, a former stand-up comic who played a key role in improving the President's pace and delivery. Then Ford started running through the speech before a camera connected to a video-tape recorder and played back the tape so that he could watch his own performance. His coaches managed to minimize some of his idiosyncrasies-stumbling over words, dropping his voice...

Author: /time Magazine | Title: The Nation: The Making of a Fighting Speech | 8/30/1976 | See Source »

...seem the worst was over. Copeland will now have more time for his latest venture, the Comedy Center, Inc. It sells jokes to speechmakers and newspapers. Sample: "Confucius say: Naked student who runs into naked coed having lucky streak." The talent behind the firm is Bob Orben, who is also a gagwriter for Vice President Gerald Ford...

Author: /time Magazine | Title: EYECATCHERS: Motsey Settles | 6/3/1974 | See Source »

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