Word: orbitz
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Dates: during 1996-1996
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Today's teenagers have fallen in love with lava lamps, those kitschy 1960s artifacts that featured floating lumps. So it's not surprising that the Clearly Canadian company has launched a line of soft drinks that bring the lamps to mind. The noncarbonated fruit-flavored beverages, called Orbitz, contain brightly colored jelly balls that can be sipped through a straw. Grossing out grownups is part of the plan. "If we are making 40-year-olds uncomfortable," says marketing director Jonathan Cronin, "we are probably making a teen very happy...
Clearly Canadian, based in British Columbia, could use some cheer itself. A pioneer in the clear beverage craze of the early 1990s, CC saw its sales go flat when diet-conscious consumers found that its natural-looking soft drinks still had plenty of calories. Orbitz, launched last May, has so far landed in the U.S. on the East and West coasts. The company intends to ship nearly 1 million cases (price: $1.29 a bottle) in its first year, some four times more than originally planned. A lot of adults must be nauseated...