Word: orchid
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Into Killian's department store in Cedar Rapids, Iowa last week bustled thousands of women to get something for nothing. The "something" was a small orchid. In three days, Killian's gave away 10,000, and pushed sales 53% above normal volume...
Killian's was not the only store to discover that free flowers attract bargain-hunting females. In Manhattan, James McCreery & Co.'s department store holds an orchid day once a month, hands out 100,000 free blossoms a year. When Chicago's Spiegel, Inc. opens a new retail store in its widespread chain, it pins orchids on its women customers...
...headed "Stop, Look and Feel," and decked with 17 drawings in color. The editors and artists even hit on a way to make a cover design for castration (a palliative for cancer of the prostate). They used a three-color cartoon of a topi-topped explorer cutting off an orchid, laboriously explained that orchis is Greek for testicle...
...carbines, fanned out to survey the scene; one flushed a parrot from a high fern. "I knew three of the dead," said their lieutenant, and idly fired four rounds of ammunition at a towering lawan tree. "In memory of Mrs. Quezon and my three friends," he explained, as two orchid blossoms fluttered down...
Later in the week, Perle Mesta, wearing a white shantung Hattie Carnegie suit and a purple orchid (from Mrs. Woodrow Wilson), stood proudly beside Vice President Barkley and her new boss, Secretary of State Acheson, for the swearing in. The minister to Luxembourg's oath-taking was far more star-studded than Acheson's had been. Five Cabinet members, half a dozen ambassadors and squads of faithful Mesta partygoers showed up. "It's just like one of Perle's parties," said one guest. After the ceremony, the Democratic Party's fund-raising hostess made...