Word: orchided
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Dates: during 1940-1949
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Into Killian's department store in Cedar Rapids, Iowa last week bustled thousands of women to get something for nothing. The "something" was a small orchid. In three days, Killian's gave away 10,000, and pushed sales 53% above normal volume...
Killian's was not the only store to discover that free flowers attract bargain-hunting females. In Manhattan, James McCreery & Co.'s department store holds an orchid day once a month, hands out 100,000 free blossoms a year. When Chicago's Spiegel, Inc. opens a new retail store in its widespread chain, it pins orchids on its women customers...
Flowers of Hawaii sells about 85% of its orchids for giveaways and other promotion stunts, but it is hard at work setting up "orchid bars" in U.S. stores to sell the flowers for as little as 25?. There are 21 orchid bars in the U.S. now; the newest one will open this week in Richmond, Va. While low prices have killed the vanda for the retail flower trade, Dible thinks that giveaway orchids are helping florists nevertheless, by making people who have seldom gone into florist shops more flower-conscious. Said one orchidman: "Why, eight out of ten women have...
...headed "Stop, Look and Feel," and decked with 17 drawings in color. The editors and artists even hit on a way to make a cover design for castration (a palliative for cancer of the prostate). They used a three-color cartoon of a topi-topped explorer cutting off an orchid, laboriously explained that orchis is Greek for testicle...
...carbines, fanned out to survey the scene; one flushed a parrot from a high fern. "I knew three of the dead," said their lieutenant, and idly fired four rounds of ammunition at a towering lawan tree. "In memory of Mrs. Quezon and my three friends," he explained, as two orchid blossoms fluttered down...