Word: orderers
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...group of developed and developing economies that has taken over the G-8 industrialized countries as the decision maker in global economic affairs, agreed over the weekend to adopt a detailed timetable in order to coordinate the world's stimulus exit. The first steps are slated to be announced by the end of January next year. "If we put on the brakes too quickly we will weaken the economy and the financial system," warned U.S. Treasury Secretary Tim Geithner, "and the ultimate cost of the crisis will be greater." (See how to plan for retirement...
...remedy, Maclaren is offering free hinge covers to better protect children. No matter where you live, you can order them on the Maclaren USA website. Yet as of Monday afternoon, it was difficult to access the site because it was overloaded. "We are working to address the issue," says Charlotte Addison, marketing manager for Maclaren USA. "We didn't anticipate getting the volume that we got today," she says, explaining that since Maclaren had originally planned to announce the recall on Tuesday, the site wasn't ready for the huge traffic. (You can also call 877-688-2326; good luck...
...task even harder. "Anything relative to child safety tends to be off-the-charts viral," says Pete Blackshaw, a brand consultant for Nielsen Online. According to Blackshaw's data, new mothers are three times more likely than others to use social media and start blogs. "Given the higher order of sensitivity, parents are much more diligent," says Blackshaw. "They want to talk to friends, family and even strangers about their decisions. They'll go the extra distance...
...Maclaren has posted two safety videos on YouTube, one of which demonstrates how to use the new hinge covers. Blackshaw recommends that Maclaren dedicate a Twitter account to dispensing mea culpas, information about how to order the repair kit and explicit instructions on how to use the strollers safely. As of Monday afternoon, a Twitter account called @MacLarenStrolle was linking to Web pages that don't exist. Another, @maclarenbabyUK, posts links to new Maclaren products, but there were no posts addressing the recall. (See the 10 best iPhone apps...
...worse at the polls by higher unemployment than a higher deficit. What Japan needs today is fiscal stimulus that stresses the DPJ program to shift Japan to consumer-led growth. Once the economy truly recovers, that will be time to focus on deficit reduction. If Hatoyama gets the order right, hopes that the DPJ's historic election victory might bring real change to Japan might be justified...