Word: orders
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Dates: during 1990-1999
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...government decided to get out of the Internet business and allow private companies to step in and develop it. Bezos recalls, "I'm sitting there thinking we can be a complete first mover in e-commerce." He researched mail-order companies, figuring that things that sold well by mail would do well online. He made a list of the Top 20 mail-order products and looked for where he could create "the most value for customers." Value, in his equation, would be something customers craved: selection, say, or convenience or low prices. "Unless you could create something with a huge...
...that's what ultimately led to books. There weren't any huge mail-order book catalogs simply because a good catalog would contain thousands, if not millions of listings. The catalog would need to be as big as a phone book--too expensive to mail. That, of course, made it perfect for the Internet, which is the ideal container for limitless information...
Marcus, who joined Amazon in '96, recalls learning Web coding on the fly in order to get his reviews online. Kerry Fried sardonically references "my assistant" to refer to her endless clerical duties. Almost every Amazonian spends half his time each December wrapping packages and manning customer-service lines. "It doesn't matter what you've done before and what you're going to do later," says Moe. "You figure it out as you go along...
...order three items and a computer in Seattle takes charge...
...computer assigns your order--a book, a game and a digital camera--to one of Amazon's seven U.S. distribution centers, five of which it opened this year. With 3 million sq. ft., Amazon has 1.5 times the floor space of the Empire State Building...