Word: oreal
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Dates: during 1980-1989
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...push their treatments, manufacturers have buffed up an old gambit: the scientific slant. Names, and often prices, are suggestive of proprietary drugs: Estee Lauder's Prescriptives, L'Oreal's Biotherm and Revlon's European Collagen Complex. The list of ingredients in many concoctions would make the witches of Hampstead Heath envious, from plant extracts like soybean and avocado oil to miracle chemicals. In May, Shiseido will introduce a 24-hour cream, BH 24, containing biohyaluronic acid. La Prairie boasts that its Cellular Wrinkle Cream has proteins from the placentas of black sheep (because they are so resistant to disease, explains...
Many cosmetics firms, including L'Oreal, Revlon and Chanel, are preparing to join the free-sample spree, which is expected to grow from some 250 million strips this year to at least 500 million in 1987. Convinced that the strips will boost sales, industry executives are already planning to offer samples of other makeup products. Expected this summer: lipstick strips...
...kind of fed up with the rest of the planet, and so it became a case of 'this is for me'--you know, like the L'Oreal commercial," she explained...
...much for that theory. Certain top-of-the-market cosmetics lines have continued to do well in the current slump, including Estee Lauder, Elizabeth Arden and the Cosmair lines of Lancome, Guy Laroche and L'Oreal. The affluent customers for those products have remained affluent through the recession, and even less well-off women have splurged occasionally to give themselves a psychic lift...