Word: oreal
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...home hair-color sales reached $113.5 million last year, a 50% increase in just five years. Rock stars (Sugar Ray's Mark McGrath), actors (George Clooney) and athletes (nearly the entire Anaheim Angels baseball team) are tipping their hair blond or going completely Chrissy Snow platinum. In February L'Oreal launched a line of its Feria home dye for men, with colors ranging from goth black to platinum blond (the most popular shade). "Most of us still want to watch baseball and drink beer, but we do wear Armani suits," says Joseph Campinell, president of L'Oreal Retail...
During many of the activities, popular culture and its advertising engine ultimately emerged as the villainous culprits of the night. Striking against the Gap, L'Oreal, Gillete and other companies that play to female image insecurities in order to sell products, students met on Monday to create anti-advertising murals. Over 20 women defaced the super-thin, scantily clad models on the covers of Glamour and Cosmo, devising their own sardonic captions, such as "from the files of the incredible shrinking woman...
During many of the activities, popular culture and its advertising engine ultimately emerged as the villainous culprits of the night. Striking against the Gap, L'Oreal, Gillete and other companies that play to female image insecurities in order to sell products, students met on Monday to create anti-advertising murals. Over 20 women defaced the super-thin, scantily clad models on the covers of Glamour and Cosmo, devising their own sardonic captions, such as "from the files of the incredible shrinking woman...
...supermarket racks while I zoom through the express lane. Sure, I used to peruse the pages of Seventeen during slumber parties--but I never bought my own subscription. Magazines like these, I thought, just market insecurity. Feeling unattractive? All you need is that new shade of lipstick from L'Oreal. Boyfriend not treating you right? Try this new diet; he'll be eating out of your hand. I guess this attitude doesn't make me a good candidate to review the trendy new men's mag, Maxim, but I have great news to report: When your man is going...
...supermarket racks while I zoom through the express lane. Sure, I used to peruse the pages of Seventeen during slumber parties--but I never bought my own subscription. Magazines like these, I thought, just market insecurity. Feeling unattractive? All you need is that new shade of lipstick from L'Oreal. Boyfriend not treating you right? Try this new diet, he'll be eating out of your hand. I guess this attitude doesn't make me a good candidate to review the trendy new men's mag, Maxim, but I have great news to report: When your man is going...