Word: oreal
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Instead of models, hot actresses now adorn the lockers of teenage girls. Salma Hayek and Halle Berry do Revlon ads. Also modeling are Jennifer Lopez (L'Oreal), Kyra Sedgwick (Saks Fifth Avenue), Brandy (Cover Girl) and Gillian Anderson (Emanuel). Athletes, politicians, businesswomen and writers are getting ads: Katie Roiphe and Serena Altschul do Coach, while Anne Klein has a whole "real people" campaign featuring the likes of Ann Richards, Faye Wattleton and Kim Polese. The cover girl for September's Vogue, the biggest issue of the year, was Renee Zellweger, and last month it was a superglamorous Oprah Winfrey. Even...
Robin Williams wouldn't do it for McDonald's. KEVIN COSTNER wouldn't do it for Ralston Purina. But PIERCE BROSNAN has to do it for BMW, Visa, Smirnoff, Heineken, Omega watches, L'Oreal cosmetics and Ericcson cellular phones. The "it" is shilling for products with promotional tie-ins to the new James Bond movie, Tomorrow Never Dies, which MGM/UA will release Dec. 19. The current 007, wanting more control over his image, is likely to renegotiate a tougher deal with the studio for the next Bond installment. Most A-list actors refuse to do commercials for product...
...want intrigue? Try Mighty Mary, the almost-all-women boat. These women are for real, and their boat (the only one with Noxema and L'Oreal as sponsors) has been consistently fast, and recently picked up their first man--a tactician...
Unfortunately, this question is never answered, as Andie MacDowell miserably fails to carry off the part of the havoc-wreaking femme fatale. MacDowell seems to have evolved little since her days as a L'Oreal-model-turned-actress. While she is as stunning as ever, she remains trapped in the mold of a silent, sullen object of beauty. Her sophisticated sadness worked well in movies where she was only meant to portray a beautiful object, ("The Legend of Greystoke," "St. Elmo's Fire," The Object of Beauty"). In "Sex, Lies, and Videotape" she won acclaim for her portrayal...
...state-owned petrochemical giant Elf Aquitaine. Look again. Elf Sanofi already owns such perfume brands as Oscar de la Renta, Van Cleef & Arpels and a share in Nina Ricci. The addition of YSL will create the world's third largest beauty-products group -- behind France's L'Oreal and Estee Lauder...