Word: oreal
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Advertisers pay the supermodels exorbitantly because they believe these faces can move their merchandise wherever it is sold. Says Noelle Duperrier- Simond, who works on the L'Oreal account at McCann-Erickson's Paris office: "These girls have the looks that work everywhere they're seen. That's what the client is paying for." The face of Isabella Rossellini adorns Lancome ads worldwide; Evangelista and Turlington push Chanel clothes in 23 countries...
...French call it "L'Oreal's greatest moral scandal." A corporate feud has focused attention on the pro-Nazi leanings of the beauty giant's founders. As a result, the U.S. Justice Department is weighing banishment from American soil for Jacques Correze, the honorary head of L'Oreal's U.S. affiliate, Cosmair. The turmoil began after Jean Frydman, a Jewish film mogul, decided to sell his share in Paravision, a L'Oreal-backed movie firm. Unhappy with L'Oreal's offer, he sued, making some provocative charges. He says the company forged his resignation from Paravision in order to placate...
...part of his cosmetics kingdom, spurred by that ghost from the good times: debt. The company still bears an uncomfortably heavy $2.1 billion of liabilities from the original buyout and more recent, high-profile acquisitions like Max Factor and Almay. Rumored shoppers include Paris-based L'Oreal and Cincinnati's Procter & Gamble...
...push their treatments, manufacturers have buffed up an old gambit: the scientific slant. Names, and often prices, are suggestive of proprietary drugs: Estee Lauder's Prescriptives, L'Oreal's Biotherm and Revlon's European Collagen Complex. The list of ingredients in many concoctions would make the witches of Hampstead Heath envious, from plant extracts like soybean and avocado oil to miracle chemicals. In May, Shiseido will introduce a 24-hour cream, BH 24, containing biohyaluronic acid. La Prairie boasts that its Cellular Wrinkle Cream has proteins from the placentas of black sheep (because they are so resistant to disease, explains...
Many cosmetics firms, including L'Oreal, Revlon and Chanel, are preparing to join the free-sample spree, which is expected to grow from some 250 million strips this year to at least 500 million in 1987. Convinced that the strips will boost sales, industry executives are already planning to offer samples of other makeup products. Expected this summer: lipstick strips...