Word: oreos
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...Oreophiles who would call a project to improve America's favorite cookie a form of heresy. None of them work for Peter Wilson, senior director of technology at Kraft Foods. Wilson and his team of food scientists and engineers have invested 30,000 hours in trying to convert the Oreo we know and love into one that tastes just like the original but is considerably less likely to clog snackers' arteries. The challenge: rid the recipe of its trans-fatty acids, a component of the fats as essential to the cookie's cream-infused crunch and texture as the circle...
Only seven years ago, Ben Cohen and Jerry Greenfield were struggling entrepreneurs who sold ice cream in a single-scoop shop that they had opened in a renovated gas station in Burlington, Vt. Now Cohen and Greenfield, both 34, distribute their unusual flavors, including mint with Oreo cookies and Heath Bar crunch, throughout the Northeast, from Maine to Maryland, and to selected stores in Indiana, Tennessee and Colorado. Sales in the first half of 1985 reached $3.6 million, twice the pace of last year...
...industry executives. It comes as no surprise, then, that tobacco makers are aggressively diversifying. Philip Morris and R.J. Reynolds, which together account for 67% of total industry sales, have recently made major nontobacco takeovers. In June Reynolds agreed to buy Nabisco Brands, which makes scores of food products, including Oreo cookies and Ritz crackers. Three months later, Philip Morris announced that it would acquire General Foods, one of the largest U.S. food companies and a producer of such goods as Maxwell House coffee and Jell...
...sweeter and lighter, will the next step be for meat-packers to start producing a low-calorie hamburger by just adding a lot of airy filler? And will somebody then try combining it with goat cheese? Is anything safe? Will Hershey bars be filled with raisins and Oreo cookies with pink icing? Will apple pie be made ŕ la mode with Tofutti...
...can’t just tell our suppliers that we no longer want a scheduled shipment of Oreo cake because students want pie,” Martin said...