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...Madison Avenue wants a piece of the photogenic tyke. As long as Elian is a guest in capitalist America--pending a U.S. court decision on his fate--companies like the popular Web-search firm AltaVista want to cast him in commercials. An advertising firm based in Portland, Ore., Wieden & Kennedy, which produces AltaVista's ads, tells TIME it is making a pitch to Elian's Miami family about using the boy's image in a national spot...

Author: /time Magazine | Title: Miami: Why Not Make a TV Ad While You're Here, Elian? | 2/14/2000 | See Source »

Reinert remained blissfully unaware until January 1999 that he was on his way to war. That's when he first heard about the proposed tariffs. "I was at a Portland [Ore.] gift show...and I happened to read this little blurb in TIME about bath products. I thought it was a joke." He investigated. "It was no joke. We were on the potential hit list...

Author: /time Magazine | Title: How to Become a Top Banana | 2/7/2000 | See Source »

...Madison Avenue wants a piece of the photogenic tyke. As long as Elian is a guest in capitalist America - pending a U.S. court decision on his fate - companies like the popular web-search firm AltaVista want to cast him in commercials. An advertising firm based in Portland, Ore., Wieden & Kennedy, which produces AltaVista's ads, tells TIME it is making a pitch to Elian's Miami family about using the boy's image in a national spot...

Author: /time Magazine | Title: Now Madison Avenue Wants a Piece of Elian | 2/6/2000 | See Source »

...TOWN FORMERLY KNOWN AS... Halfway, Ore. (pop. 360), last week became the first place in the world to rename itself after a website Half.com which paid for the privilege). It's not the first to spruce up its moniker...

Author: /time Magazine | Title: Name That Town | 1/31/2000 | See Source »

...standing at the end of the pier gazing into a bright sunset, which made his hair appear to be a brilliant golden halo. Over the years, I have supposed that his thoughts that evening were of the significance of E=mc2. JOHN E. GOMENA Pacific City, Ore...

Author: /time Magazine | Title: Letters: Jan. 24, 2000 | 1/24/2000 | See Source »

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