Word: orientalization
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...talked of a hypersonic jet that could fly from Washington to Tokyo in two hours, skeptics might have thought he was merely dreaming. In fact, the Pentagon and U.S. aerospace companies have been working for several years toward making that vision a reality. The proposed plane, already dubbed the Orient Express, would soar through the atmosphere into space and back, flying at up to 25 times the speed of sound. Though few experts think that the Orient Express will be ready ! for takeoff before the end of this century, Reagan showed off a model of the space plane...
...commercial jets. Only a day after the State of the Union address, the British government announced that it would provide research money for a space plane called HOTOL, an acronym for horizontal takeoff and landing. It would be designed to fly at about the same speed as the proposed Orient Express. France's state-owned aircraft company, Aerospatiale, has more modest plans to build a second generation of the Concorde, the only supersonic commercial jet now in service. The so-called Son of Concorde would fly at 2.2 times the speed of sound, or about 9% faster than its predecessor...
Building an Orient Express will be one of the most daunting challenges that the U.S. aerospace industry has faced since it helped put astronauts on the moon. Lockheed, Boeing and Rockwell have all been working on the conceptual designs for a space plane. At the moment, says one industry consultant, "it's just a gleam in everyone's eye." But what a gleam: the plane would take off on a conventional runway and fly into orbit like a rocket. It could launch satellites, much as the space shuttle has done, or it could simply whisk U.S. passengers from coast...
...whose Pony subcompact is already the best-selling import in Canada, may be able to capitalize indirectly on the lofty reputation of products made in Japan. Says Edward Klein, a Canadian auto dealer who sells the Pony: "People perceive it as a quality car because it comes from the Orient." That perception has some foundation: Japan's Mitsubishi owns 15% of Hyundai and supplies the technology for the Excel's engine and transmission...
Last week NWA Inc., the parent company of Northwest Orient Airlines, agreed to buy Republic Airlines for $884 million. The combination of the two carriers, both based in Minneapolis, is a good fit. Primarily a long-haul operator, Northwest would benefit from adding Republic's shorter Midwestern and Southeastern routes. If approved by the companies' shareholders and the Department of Justice, the deal would create the fifth-largest U.S. airline in terms of passengers, behind United, Eastern, Delta and American...