Word: orientedness
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While Burnett was still reeling, its $100 million Miller Lite account was also heading for Fallon (which does work for TIME as well) in a stealth campaign launched by Philip Morris CEO Geoffrey Bible, whose company owns Miller. Bible had earlier warned Burnett's Fizdale that he was "lighting a...
Despite its acclaim, Enter the Wu-Tang was a rather sour and murky album; Wu-Tang Forever is leaner, more tuneful and more positive--the first song, Wu-Revolution, challenges listeners to strive for success. Says Wu-Tang member RZA: "The way we looked at it is, we came from...
The success of Men's Health--its circulation increased 400% over the past six years; its ad pages were up 20% last year--has prompted competitors to ratchet up their own quotas of service pieces (the industry term for articles that are useful, as opposed to being about Tea Leoni...
"My public finance courses, Economics 10 and all my intermediate economics courses were all textbook-oriented," says Tom N. Ambrose '72, an economics concentrator, who adds that sourcebooks were uncommon in his other related courses.
"The big issue is that all the parts of the sourcebooks have to be copy-righted," Murphy says. "It's a time consuming, detail-oriented process."