Word: orientedness
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People who use these new entry points into the Net may be in for a shock. Unlike the family-oriented commercial services, which censor messages they find offensive, the Internet imposes no restrictions. Anybody can start a discussion on any topic and say anything. There have been sporadic attempts by...
But those who focus on the Internet's sexual content risk missing the point. For every sexually oriented discussion group there are hundreds on tamer and often more substantial topics ranging from bungee jumping to particle physics. Last week Virginia college student Chris Glover responded to a distressed message from...
Both to cash in and to avoid mistakes, more and more companies are recruiting ad agencies that specialize in ethnic marketing. San Francisco's Time Advertising, which is owned by Chinese Americans, did spots for AT&T. Chicago-based Burrell Communications, a black shop, handles McDonald's and Coca-Cola...
In their pursuit of ethnic consumers, advertisers have been relying less on traditional forms of mass marketing, such as network television and general- circulation magazines, and more on specialized media, like cable TV and ethnic- or subject-oriented magazines. Newspaper advertising is down 5% since 1990, for instance, while ad...
Market-oriented conservatives still support immigration as a source of low- wage labor. But other conservatives call for immigration restrictions to halt the cultural transmogrification of American society. One of the most ^ outspoken advocates for the latter is Daniel Stein, executive director of the Federation for American Immigration Reform, who...