Word: ork
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...been an episode in an ABC sitcom, the plot summary might have read: Mork from Ork scoops up Jonathan Livingston Seagull from under the nose of Barbie. The American Broadcasting Cos., which built the hottest TV network in the industry with pop hits like Mork & Mindy, last week sprang a surprise bid to acquire Macmillan, Inc., the old-line publishing conglomerate that brought out Richard Bach's 1970 bestseller about a mythical seagull. In doing so, the big broadcaster (1978 revenues: $1.8 billion) upset merger talks that had been going on between Macmillan and Mattel, Inc., the California-based...
...hope Mork from Ork survives many five-year contracts. This old planet is ready...
Mork & Mindy seems an unlikely bet for such exaltation: the program is fundamentally a retread of such tired sitcoms as My Favorite Martian and Bewitched. It tells the story of Mork (Williams), an alien eggplanted, so to speak, from the planet Ork, who settles in Boulder, Colo., with a winsome ingenue, Mindy (Pam Dawber). The secret of the program's runaway success is Williams. He is not only an inspired clown but also a perfect entertainer for TV's mass audience. Mork has the innocence and enthusiasm of a toddler discovering the world. But he is one toddler...
Children love him because his daffy repertoire of Ork language can be mimicked endlessly. Already Mork's "nano, nano" (translation: hello) has replaced the Fonz's "aaaayyy" as the catchword of the nation's kids. Adults like his spontaneous riffs. On one program he launched into a singsong: "Shah, Shah, Ayatollah [I tol' yuh], Shah, Shah, Ayatollah...
People on Ork do not have emotions. Though he can be possessive about Mindy, sex is a mystery to Mork (he did once get a crush on a department store dummy). "He has the cootchycoo quality," says a casting director at NBC."You want to go up to him and pinch his cheeks...