Word: orlandos
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...Networks aren't kidding when they say they're going to take the Nick brand "everywhere that kids are." In May the Viacom-owned kids-entertainment company partnered with Holiday Inn Hotels & Resorts to open the first Nickelodeon Family Suites by Holiday Inn, a $110 million theme resort in Orlando, Fla. Drawing on the success of its wildly popular series like Dora the Explorer and SpongeBob SquarePants, which racked up $1.5 billion in retail sales alone last year, Nickelodeon is positioning itself at the center of the technology-driven environment its audience inhabits. TurboNick, launched several weeks...
...news for employers, who will save about $54 billion. But that's not so great for the travel- and-leisure industry, which is scrambling to reverse the trend. Expedia, for instance, is offering discounts on what it calls destination vacations--planned adventures like cave diving or whale watching. Universal Orlando theme parks is so concerned about the vacation deficit that it has created a tongue-in-cheek ad campaign called Have a Life, featuring mock executives thanking workers for sacrificing their vacation for the bottom line. Many hotels are touting luxury beds, Internet service and fourth-night-free deals...
When George W. Bush met with the Northwestern women's lacrosse team, their flip-flops caused a flap. Must shoes be conservative in the White House? Or is this Administration more footloose and fancy free? --By Logan Orlando...
...says E. Richard Brown, director of UCLA's Center for Health Policy Research. "But it won't stop the hemorrhaging." What's needed, he says, is not a fragmented free market but "a publicly accountable and organized system of health insurance." --By Margot Roosevelt, with reporting by Logan Orlando...
Frustrated with unpredictably slow lines at the airport? In the hopes of speeding things up, more than 1,000 travelers at Orlando International Airport signed up within 24 hours of last week's rollout of Clear Card, the first privately run prescreening security program. Customers who pay a $79.95 annual fee and submit to fingerprint and iris scanning--plus a background check by the Department of Homeland Security--can be ushered through a dedicated fast lane at airport security checkpoints, exempt from secondary searches. Verified Identity Pass Inc. is trying to reassure civil libertarians, who are concerned that the system...