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The article draws on a white paper by a Madison Avenue demographer about 2010 Census projections. In an extended interview, Peter Francese of Ogilvy & Mather tells the trade publication what every other business is finding out: "In terms of marketing, there is no average American." This shouldn't really come...
Several hours after WikiLeaks posted the video, the Pentagon fired back with large pieces of its own 2007 investigations into the attack. It concluded that the Reuters employees had joined up with several armed insurgents on a day that had been filled with attacks on U.S. troops in the vicinity...
These facts are so hard that the nation's grubmongers are being advised to give up on pleasing a broad swath of society and instead concentrate on small, specific segments of the market. It's narrowcasting for the stomach and makes perfect cultural sense, but it's still a great...
The self-contained insularity of American life has been commented on endlessly, with its gated communities, mirror-tinted SUVs and Xbox-equipped "man caves" requiring zero participation in public life. But these ever narrowing areas of interest, however great they may be - and things like all-Latin fried-chicken chain...
Dining, to be fair, is getting the bad news late. The TV networks learned their lesson the hard way in the late '60s, when they found that once omnipotent stars like Lucille Ball, Dean Martin and Jackie Gleason no longer commanded the attention of a universal audience. They came up...