Word: orren
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Dates: during 1980-1989
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Extra sweat couldn't buy some things. "If you want the air time, you have to pay the bill to NBC, and that's it," Orren moaned. But here, too, necessity mothered effort if not invention. "When you're rich and fat, sometimes you don't really grovel.... We became far more tenacious about unpaid media," Orren, who will teach on the press and politics next year, said...
Kennedy staffers shored up another weakness for New York as well, Orren explained. "For the first time, we made effective use of surrogates," he said, citing endorsements from Carroll O'Connor to Carol Bellamy that paid off on election...
...failings was the tendency to have the Senator out on the trail himself, a sort of Lone Ranger--if you have the spotlight on you five, six times a day, it just gets too much. That's what happened with the Shah statement," Orren said...
...list of surrogates didn't include political leaders like New York Gov. Hugh Carey or Sen. Daniel P. Moynihan (D-N.Y.), who urged Kennedy to enter the race last fall. But Orren says the endorsements will come quicker now that the Bay State senator has some momentum...
...When you need endorsements the most, they're the hardest to get. In politics, people are like sniffers--they move the way the tide is going," Orren said...