Word: orren
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...When Orren takes to the podium in the fall, he will have plenty of stories to tell--like the one about a campaign that started out invincible, soon found it had more Achilles heels that a baseball team, and finally, last week, began to click again...
After a New Hampshire drubbing, after failing in the South and in Illinois, Kennedy still had the resolve to continue--it wasn't just a line. It became an important issues crusade, standing up for positions that needed to be expressed," Orren said...
...crusades, especially ones down two-to-one in the polls, are never easy. "Funds were drying up... half the staff was relieved. People started doing multiple tasks." In Orren's case that meant training volunteers to poll, instead of hiring outside firms...
...Ration kind of situation, a 'lean and hungry' staff," Orren said. "We were living off the land in a more guerrilla kind of way. But then, those kind of campaigns have been successful in recent years...
Extra sweat couldn't buy some things. "If you want the air time, you have to pay the bill to NBC, and that's it," Orren moaned. But here, too, necessity mothered effort if not invention. "When you're rich and fat, sometimes you don't really grovel.... We became far more tenacious about unpaid media," Orren, who will teach on the press and politics next year, said...