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There may be a dark side to the increasing precision with which marketers can locate and track their quarry. The Orwellian overtones of companies and market researchers' getting together to share vast databases of detailed, individual consumer behavior are hard to deny. Just the names of psychographic tools (Monitor MindBase, LifeMatrix) are enough to get privacy advocates worked up. But researchers say they are only putting to more effective use information that consumers surrendered when they used credit cards, registered on websites or responded to questionnaires. And marketers keep raising the stakes. Personicx, launched by Axciom Corp...

Author: /time Magazine | Title: Marketing: Sell It to the Psyche | 9/15/2003 | See Source »

...Jekyll of Burma, he's surrounded by plenty of Mr. Hydes. Than Shwe is still chairman of the powerful military-controlled State Peace and Development Council (SPCD) and commander-in-chief of the armed forces; he ordered Suu Kyi's most recent arrest. More ominous: the Orwellian-sounding position of Secretary One in the SPCD, a top post vacated by Khin Nyunt last week, was given to Soe Win, a known hard-liner. A vital piece of the puzzle is missing, though: Khin Nyunt may be Prime Minister, but if he was forced to resign as head of military intelligence...

Author: /time Magazine | Title: Mystery Moves | 9/1/2003 | See Source »

...this happened? It's difficult to say. I spent much of last week having Orwellian conversations with functionaries at the Freedom Corps and the Corporation for National and Community Service. "This shouldn't perceived as a lack of support for Teach for America," one told me. "There's a grant process, and they didn't succeed." But it does seem that TFA was axed because it doesn't encourage community volunteer work; its members merely teach school in poor neighborhoods...

Author: /time Magazine | Title: Who Killed Teach For America? | 8/25/2003 | See Source »

...this happened? It's difficult to say. I spent much of last week having Orwellian conversations with functionaries at the Freedom Corps and the Corporation for National and Community Service. "This shouldn't perceived as a lack of support for Teach for America," one told me. "There's a grant process, and they didn't succeed." But it does seem that TFA was axed because it doesn't encourage community volunteer work; its members merely teach school in poor neighborhoods...

Author: /time Magazine | Title: Who Killed Teach for America? | 8/17/2003 | See Source »

...equal than others? Fifty-three years after Orwell's death, his books have sold more than 40 million copies in 60 languages, and a million new readers discover him every year. His reputation as a champion of freedom, decency and clean prose has long outlived his era. The term Orwellian has become synonymous with the horrors of totalitarianism. Yet many of those students haven't a clue who Orwell really was. Oh, they may know that his name was actually Eric Blair, or that he was English and died pathetically young. But the sheer immensity of his work - 2 million...

Author: /time Magazine | Title: Orwell Up Close | 6/22/2003 | See Source »

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