Word: osadchuk
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When the silver-plated telephone rings in Marina Osadchuk's clothing and beauty boutique, it chirps like a canary. These days it sounds as if a cageful of canaries has been let loose in Osadchuk's store in Moscow. People call constantly to inquire about the handmade suits and dresses, priced at 200 to 700 rubles ($320 to $1,120), or to make appointments to get their hair done for 15 rubles ($24). With 50 customers a day, Osadchuk has more business than she can handle...
...Osadchuk's eager clientele largely represents a new class of Soviet consumer: the nouveau riche, of which she is a proud member. Better yet, call them yuccies -- young upwardly mobile Communists. Osadchuk pays herself a monthly salary of 700 rubles, or $1,120, about three times the average Soviet salary and enough for her family to live very comfortably. Says she: "We buy anything we want." Thanks to the co-op movement, employee profit sharing and other budding forms of entrepreneurship, many Soviets are suddenly earning enough money to do more than just scrape by. They are enjoying a taste...
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