Word: osaka
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...sunny living room of his home near Osaka, 26-year-old Seiji Hayakawa last week contemplated his existence and found it good. Mornings, Seiji and his young wife Kumiko wake to the bubbling of their automatic rice cooker, turned on minutes before by an electric timing device. Evenings they watch Laramie or the samurai dramas on their television set and right off the winter chill by toasting their feet on an electric footwarmer. So well paid are their jobs at the nearby Matsushita Electric Co. radio plant-as a foreman, Seiji makes $61.12 a month, plus a bonus...
...frail orphan, to scratch for a living. With no family to discipline him in the rigid Japanese rules of life, which dictated that a boy must stick with his first employer for life. Matsushita at 1 6 deserted his job as apprentice bicycle repairman to join the Osaka Electric Light Co. because he saw more future in the infant electric industry. In eight years he had married and had a good position as a wiring inspector. But again he quit, scraping together $97.50 to start a tiny business making an electric socket he had designed. It failed miserably...
Neglected Cranny. Matsushita managed to exist alongside the grasping zaibatsu by slipping into a cranny of industry they cared nothing about: consumer goods. The Osaka zaibatsu even lent him money, with no attempt to dominate him. But his success came from introducing the Japanese to a brand of imaginative. Western-style salesmanship they had never seen. When retailers refused to believe that his battery-powered bicycle lamp would run 30 hours-ten times longer than any other then on the market-he left one turned on in each store. Before long, orders came streaming in, and Matsushita Electric...
...marriage, she has played a vital part in his business life, accompanying him on factory visits and often doing the final tests on home appliances that Matsushita is about to market. Currently, they live in a company-owned, 27-room Japanese-style home on a country estate between Osaka and Kobe, but will soon move to a six-room house on the same grounds, which is being westernized for comfort...
...From Osaka, the party drove to an ancient Buddhist temple at Nara, where priests offered Kennedy incense sticks, indicated a nearby bronze kettle where the sticks are traditionally burned by visitors. Kennedy motioned to accompanying Ambassador Edwin O. Reischauer. "What are the implications if I do this?" Replied the ambassador: "It just shows respect. Go ahead." "You're sure it won't look as if I'm worshiping Buddha?" asked Roman Catholic Kennedy. Whispered Reischauer: "No, It's O.K." Kennedy picked up an incense stick still muttering: "If I get kicked...