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...alerts” since Sept. 11. Consistently, we have been told to resume our regular routines in a sign of solidarity and strength. The day after the attacks, we were instructed by our government officials, and by the president of this University, to get back to work so that Osama bin Laden, would- be terrorists and the whole world would witness our resolve. So the first battle we were asked to fight in this war against terrorism was to fight our own fear. Instead of fear for ourselves and our loved ones, we have had to be brave...

Author: By Jessica E. Gould, | Title: Reclaiming Bravery | 11/15/2001 | See Source »

...White House defends its position Responding to widespread criticism, the White House has remained resolute. The order exists, the White House asserts, only to provide a legal framework for trying Osama bin Laden and his al-Qaeda associates. A brief, secret trial, the theory goes, means the defendants have no chance to use the international legal stage to broadcast their philosophies; and excluding a jury from the trial means no one will have to fear retribution for handing down a guilty verdict...

Author: /time Magazine | Title: War is Hell (On Your Civil Liberties) | 11/15/2001 | See Source »

...Unless Powell hated instant rice before Beers worked her magic, the analogy is undercooked. The former head of both Ogilvy & Mather and J. Walter Thompson became famous for "branding" products like American Express. Now Beers has to rebrand Osama bin Laden as a mass murderer to millions of Muslims who have never seen a 767 or a skyscraper, much less one flying into the other. She has to do it in languages, like Pashto and Dari, that don't even have a word for terrorist. And all this without having control over Voice of America or Radio Free Europe...

Author: /time Magazine | Title: Can Charlotte Beers Sell Uncle Sam? | 11/14/2001 | See Source »

INTERACTIVE GRAPHICS Map: Hunting Osama Map: Nukes Pipeline Interactive: Taliban P.O.W. Revolt...

Author: /time Magazine | Title: Can Charlotte Beers Sell Uncle Sam? | 11/14/2001 | See Source »

...akin to an ambassadorship, or a harmless halfway house for political appointees. Beers's predecessor, Evelyn Lieberman, was exiled there after a brave (but fruitless) effort to keep the president and Monica apart in the White House. Post-Sept. 11, with the battle for the Arab street to whom Osama is a hero almost as important as the battle to capture Jalalabad, the job seems to call more for a minister of propaganda employing psychological warfare than someone employing a Madison Avenue soft sell...

Author: /time Magazine | Title: Can Charlotte Beers Sell Uncle Sam? | 11/14/2001 | See Source »

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